At Star Healthcare our clients require solutions that span all stages of the patient journey and the media spectrum. And we deliver, Together as One. Imagine what we can do for you.
Case Study 1
Challenge: How do we break through and drive response in the blood glucose meter market, where brand awareness and product differentiation is so low that most patients can't tell you which meter they use unless they have it in their hand?
Strategy: We created a direct response TV and Print campaign which positioned the ACCU-CHEK® Aviva blood glucose meter as the perfect partner for patients with diabetes, filling both a functional, but more importantly an emotional need for an audience living with a challenging chronic condition.
The DRTV media placement focused on networks with the highest concentration of people with diabetes, as well as the historical response based on network and daypart mix optimizations from the DR pilot that ran in 2007. In addition, TV in endocrinologist waiting rooms and magazines about living with diabetes were also included to target patients most likely to respond.
Results: Response from qualified patients increased more than 6-fold from a previous pilot test.
Case Study 2
Challenge: What's the best way to test the viability of interactive to generate qualified leads?
Strategy: We placed media across sites and networks that published editorially relevant content and utilized lists synergistic with online and offline efforts. Then we tested, learned, and optimized.
Results: Overall, returned applications increased by 20%. Cost per application from banner ads was 45% lower than core media of DRTV. Cost per application from emails was 57% lower than core media of DRTV.
Case Study 3
Challenge: How do you get people to ask doctors for prescriptions when they believe over-the-counter medication can do the job?
Strategy: We proved to people that they were experiencing a prescription-strength by showing them how much indigestion had taken over their lives. Our campaign covered patients from symptom onset through medication usage with an integrated marketing campaign of TV, Print, Online Advertising, In-office and Direct Mail.
Results: Our ROI exceeded goal by 120%. We moved over 50% of our CRM audience to discuss their condition with their doctor. And our CRM patients generated brand requests at 2 times the rate of the marketing tracking study.